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Part 2: Tips on How to Use Window Graphics

September 19, 2016 1:42 pm

There are certain requirements that you’ll want to be matched when you purchase and use a window graphic for marketing. First, it needs to be easy to install and possibly remove. If you’re unhappy with the design, you don’t want it stuck on the window for the rest of your business life. It could also be for temporary promotion, so a permanent option isn’t always going to fit the bill. At the same time, though, you don’t want it to come off too easily. You may also want to think about whether the window not taken up by the graphic needs to be clear. Here are some great tips on using window graphics for marketing in your business.

Think About The Material

You should consider the material that you use for your window graphics carefully. The material that you use will determine how easy the graphic is to install and what type of finish the final result gives. For instance, something like Viziprint Clear UV film is great because it acts as a brilliant adhesive. It is also incredibly easy to install.

Wear And Tear

As already mentioned, you need to make sure your graphic is suitable for long lasting marketing. You don’t want the graphic to be quickly damaged by rain or heavy wind. A damaged window graphic could make your business look unprofessional and poorly maintained. You need to choose a graphic that is water-resistant and reduces the chances of wear and tear. Essentially, you’re looking for a robust and sturdy material that still won’t completely block the view from the window.

Keep It Green

Don’t forget to think about the environment! These days businesses are always judged by customers on whether they are keeping things green. You need to take this into account when choosing a material for your graphic. Ideally, you want to use a material that is completely recyclable.

Back Up The Image

For the design of the image, you need to make sure that it stands out. It should catch the eye of any consumers or potential clients walking by. You can do this by adding an extra layer of white ink. This will make the image pop, and it will look vibrant to viewers.

Choose The Position Carefully

Think about where you want your graphic to be placed. Ideally, it should be in an area that will get the most attention and draw in new customers. For instance, you may want it on the window next to your main entrance. New customers will be drawn into the building, and it will build up the brand of your company to existing clients.

The Right Message

Finally, think carefully about the message of your graphic. The graphic should not just be a random image. It should have a purpose. That could be to promote a new product or to build up your business brand. The image you choose should be eye catching, and any text should be clear. The simpler it is, the better. People won’t spend ages reading a graphic on a window. But the right image could capture their attention beautifully.

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