Polaroid Improves Their Cube Camera

In our post “Polaroid Takes on GoPro with New $99 Action Camera,” we discussed the pros and cons of Polaroid’s venture into the action camera world. One of Cube’s biggest selling points was the lower price when compared to a GoPro camera and Polaroid has managed to maintain that lower price while improving their product with some new developments.

Wi-Fi Convenience

The original Cube didn’t have Wi-Fi, which meant you couldn’t see or replay your shot. This lack of Wi-Fi was seen as a major inconvenience compared to the GoPro, but the Cube’s lower price and fun approach earned it some respect from the action camera community. Now Polaroid seeks to build on that respect and fun by offering built-in Wi-Fi in their newest Cube incarnation. The new Cube+ is more mobile friendly than the original version, but Polaroid hasn’t compromised its convenient size and ease of use.

Improved Resolution and App

With the same specs and dimension of the original Cube, the Cube+ has Wi-Fi and an improved photo resolution that takes it from 6 to 8 megapixels. Polaroid also added support to GB Micro SD cards in the Cube+ without sacrificing the convenient magnetic bottom for easy mounting to special mounts or metal objects. The battery life remains unchanged at 90 minutes of video recording without Wi-Fi enabled. The Cube+ utilizes a smartphone app that allows you to view your images live and edit, print and share videos and pictures. With the app, you can also print directly from your smartphone to a Polaroid portable printer, such as the Zip.

The Cube+ will be available in blue, red, and black (two new colors of hot pink and glowing green set for August) with a price of $150 that’s slightly above an entry level GoPro Hero, but below the GoPro Hero+ with Wi-Fi. Even with the higher resolution and Wi-Fi, the Cube+ still lacks the innovative features of the Hero including the burst shooting and low-light mode. Nonetheless, the Cube (remaining in the lineup at $100 retail) and Cube+ appeal to a slightly different market than GoPro cameras as they attract buyers with nostalgia for Polaroid and a love for the convenience of a tiny cube camera.

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