Do you own a small business in New York City? If so, then you already know the importance of signage when it comes to a business’s storefront. It is one of the elements that can set your business apart from others. If you own a small business, window clings and signs play a crucial role in your advertising plan as well as influence your organic traffic from the street. This post will cover the five reasons your small businesses need new window signs.
1. Brand Recognition
Owning a small business takes a lot of work. It goes without saying that you want your hard work to translate into recognition; the more people that recognize your brand, the better. Unfortunately, not all small businesses have a huge budget for advertising (such as for large billboards), but that doesn’t mean you can’t advertise your business! Using window graphics allows you to take advantage of the space you already have – right there on your door and windows!
Not only will a window graphic contribute to your brand recognition, but it shares valuable information with passersby – who you are and what type of service or good you offer!
2. Invite Traffic Inside Your Business
Have you ever walked past a store and weren’t quite sure if it was open or closed? Depending on your business and your location, it might not be obvious if you are open for business. For instance, a boutique spa and salon won’t necessarily have clear windows for people to peer through. In this case, having the hours of your business posted to your door will share this valuable information with others. While a paper sign would technically work, a window graphic with this information looks much more professional and inviting.
3. Share Your Specials
Do you have weekly specials at your cafe? Half-price lattes on Tuesdays? Share this info on your window with a vinyl decal so potential customers can learn more about what you offer before they even step foot inside your business.
4. No Space for a Sidewalk Sign? No Problem!
Owning a small business (or any business for that matter) in New York City is no task for the weary. With lots of competition, you’ll have to stand out from the crowd. Many businesses choose to post signs outside of their business. Depending on where your business is located, you may not be able to station a sign outside of your business. If you want to share information with the traffic that walks (or drives) past your establishment, consider using a banner or a vinyl decal for your windows.
5. Signs Work!
Perhaps the most important reason to update your window signs is that signage works. Because professionally printed signs are informative while adding to the credibility of your business, passersby are more likely to enter a store with a sign rather than a store with no signage.
Do you have empty windows that need some love? Perhaps you have old and outdated signs. Let us help you!